Wednesday 29 May 2019

One night brand: Sexy snaps lead to clean buys

(Monash University) New research by Monash University in Australia shows that highly sexualised imagery in advertising causes some consumers to feel 'physically dirty' and motivates them to buy products such as toothpaste, soap and face wash.

from EurekAlert! - Social and Behavioral Science http://bit.ly/2XdMGKS

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