Words can sound 'round' or 'sharp' without us realizing it

(Association for Psychological Science) Our tendency to match specific sounds with specific shapes, even abstract shapes, is so fundamental that it guides perception before we are consciously aware of it, according to new research in Psychological Science, a journal of the Association for Psychological Science.

from EurekAlert! - Social and Behavioral Science http://ift.tt/2kXgoUf