Black-oriented films can be highly profitable when marketed to all audiences, study finds

(University of Pennsylvania) Hollywood tends to market Black-oriented media, and media oriented around other people of color, to only audiences of color. However, a study of 1,900 adolescents shows that Black and White teens both consider Black-oriented content as being "for them," but White adolescents are less likely to know Black-oriented content exists. Researchers say this means Black-oriented media can be highly profitable if marketed to all audiences.

from EurekAlert! - Social and Behavioral Science https://ift.tt/2Kjvg9r