(University of British Columbia Okanagan campus) While some may think a 'knock-off' product is morally wrong, new research from UBC's Okanagan campus demonstrates that for some cultures 'unethical' consumption is a virtue. Faculty of Management assistant professor Eric Li, along with researchers from the Hong Kong Polytechnic University and the Hong Kong Design Institute, interviewed young Chinese consumers about their purchased counterfeit products, examining how they rationalize their buying decisions.
from EurekAlert! - Social and Behavioral Science https://ift.tt/2Junad0
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