Millennial men value altruism and self-care above traditional male qualities

(University of British Columbia) Contrary to popular stereotypes, young men today are likely to be selfless, socially engaged and health-conscious, according to a new study from the University of British Columbia and Intensions Consulting, a Vancouver-based market research firm.

from EurekAlert! - Social and Behavioral Science https://ift.tt/2HLdXQt