(University of Illinois at Urbana-Champaign) Surprising someone -- whether it's by a joke or via a gasp-inducing plot twist -- can be a memorable experience, but a less heralded effect is that it can provide an avenue to influence people, said Jeffrey Loewenstein, a professor of business administration at the Gies College of Business at Illinois.
from EurekAlert! - Social and Behavioral Science https://ift.tt/2Iptpye
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