When going green is not black and white

(Massachusetts Institute of Technology) When exactly should companies pursue sustainability measures -- and when is it in their interest to hold off? That is the question Sheffi explores in the new book, 'Balancing Green: When to Embrace Sustainability in a Business (and When Not To),' just published by the MIT Press.

from EurekAlert! - Social and Behavioral Science https://ift.tt/2HL3SR5