Who are the best gift-givers? Not who you'd think, says Baylor marketing research

(Baylor University) New research shows that people who are "secure" in interpersonal settings are most likely to engage in social projection (making choices on behalf of others based on their own preferences). Those who are "anxious" are less likely to assume others share their preferences and less likely to make choices for others based on their personal attitudes.

from EurekAlert! - Social and Behavioral Science https://ift.tt/2GDL4lj