(Institute for Operations Research and the Management Sciences) Imagine you are choosing between two resorts for your island vacation. The factors driving your decision will be 'quality' and 'price,' with 'quality' representing all factors beyond price, such as service, amenities, proximity to the ocean and other things that are important to you. So, how will you decide? A new study in the INFORMS journal Marketing Science has found that as consumers we tend to make these choices in a 'boundedly rational' way.
from EurekAlert! - Social and Behavioral Science https://ift.tt/2Ku08V0
No comments:
Post a Comment