Curves or angles? Shapes in businesses affect customer response

(Ohio State University) When you're waiting in a busy restaurant or doctor's office, it may matter whether the tables, light fixtures and other objects are round or square. In a laboratory study, researchers found the shape of physical objects in a service business affected customer satisfaction, depending on how crowded the business was in the experimental scenarios.

from EurekAlert! - Social and Behavioral Science https://ift.tt/2jmmPxU